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what is act & feel?

Act and Feel is a digital mental health intervention based on Behavioral Activation (BA) therapy. It is guided by trained lay counsellors (such as community health workers, cybercafé employees, or hairdressers) and supervised by clinical psychologists.

A digital mental health initiative designed to reduce depression through guided online behavioral activation (BA). Rooted in evidence-based psychology and adapted for Rwanda’s unique cultural and digital landscape, this intervention empowers individuals to reclaim emotional well-being—one action at a time.

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Why It Matters

Depression affects over 280 million people globally, with Sub-Saharan Africa facing some of the highest prevalence rates. In Rwanda, 12.7% of the population experiences mental health challenges, yet access to care remains limited—especially in rural areas.

With 87.4% mobile phone penetration and growing internet access, Rwanda is poised to benefit from innovative, scalable digital solutions.